I’ve been managing Sean Kennedy @allthesauce and Noah Arin @soundsbynarin since January 2018. They are both producers based out of Las Vegas, NV and had previously been collaborators on several other artist’s projects. In addition, they were also roommates as well as sitting on six completed songs of their own — so they asked me to help develop the strategy and cultivate branding for their release cycle.
Over the ensuing six months, we accomplished a lot. By June, I struck a licensing deal for SOZ’s album artwork with my good friend, Borbay. Proudly, all of the distribution was powered by Stem 🌱.
Signing this deal was an extremely important first step for us. Because of my experience working with Borbay, I know he is a special type of creative- he provides much more than just artwork. He is a genius marketer and an amazing mentor for independent artists. For starters, he helped us land our first ever (self-published 😈) interview.
We parlayed this momentum into more releases and additional SoundCloud mixes. Our team slowly fed content to the internet and watched their singles earn more than 100k+ streams across popular streaming platforms 🔥.
As their release cycle unfolded, fans seemed to really engage with their euphoric synths and 808 marching band drums. This would become a signature of their sound, ultimately serving as the creative direction we needed to begin with their real branding. We came up with this sweet concert flyer and more entertaining visuals for their live shows.
With the first release cycle behind us, SOZ now has a solid base of monthly listeners and fans. To support continued growth on streaming platforms, SOZ is collaborating with other artists as producers, SOZ Studios. Most recently, they put out two fresh records with Mod Sun.
Mod Sun literally lit himself on fire in the music video. Watch here…